Strategic insight consultancy Palladium Insight has announced the appointment of two senior leaders as it accelerates growth across APAC and expands its international footprint to Australia.
Ian Bellerby joins as Head of Brand Tracking & Comms and Josh Thomas-Goodey as Director, marking a big step forward for the New Zealand-based consultancy, strengthening its senior leadership and capability across the ANZ region.
Bellerby’s appointment represents Palladium’s first senior presence on the ground in Australia and a key milestone in the agency’s APAC expansion strategy.
Richard Hall, Founding Partner, Palladium, said: “Palladium is focused on accelerating its growth across APAC, building a stronger presence in key markets and investing in the senior leadership needed to scale with purpose. This next phase in the agency’s evolution is about establishing a more meaningful footprint on the ground in new markets and driving sustained international expansion.
“The appointment of Ian and Josh comes as Palladium continues to build momentum across ANZ, with an expanding client base and an increased focus on delivering high-impact, locally led insights,” he concluded.
With nearly 20 years’ experience, Bellerby began his career at Millward Brown in the UK before relocating to Australia in 2011. He later joined independent market research company Fiftyfive5, where he spent more than a decade building and leading its brand and communications tracking capability, developing large-scale tracking and pre-testing frameworks for major brands across Australia and New Zealand.
At Palladium, Bellerby will focus on elevating the agency’s tracking capability, while leading its expansion in Australia, identified as a high growth market, and strengthening local client relationships.
“Palladium has built a strong reputation for delivering sharp, commercially grounded insights, and I’m excited to build on that momentum in Australia,” Bellerby said.
“There is a real opportunity to bring a more forward-thinking approach to brand and communications tracking, and I’m looking forward to using my experience to help grow the business and deliver impact for local clients,” he concluded.
Thomas-Goodey brings more than two decades experience across qualitative and quantitative research in the UK, Australia and New Zealand to Palladium. His background spans both agency and client-side roles and extensive work across government and major brands in FMCG, telco, banking and services.
Based in New Zealand, he will play a key role in expanding Palladium’s qualitative capability and deepening its presence in the government sector, helping translate complex consumer behaviour into clear strategic direction for clients.
“Clients are looking for sharper, more decisive insight to navigate increasingly complex environments. Palladium is well positioned to deliver that, and I’m looking forward to scaling our qualitative offering to drive meaningful impact for clients across ANZ,” Thomas-Goodey said.
Both appointments are effective immediately.