When Citizen debuted the Tsuyosa in 2022, it staked a claim to a corner of the watch market the Japanese titan of watchmaking had neglected for years.
Long dominated by Seiko, Tissot and an army of independent brands, the Datejust homage presented a perfect automatic all-purpose watch for under $500. The buzz around it grew, and it quickly became a favorite in that category.
Three years later, the collection expanded to include two significant upgrades. The Tsuyosa 60 offered an enhanced automatic movement with a 60-hour power reserve, and the Tsuyosa 37mm downsized the case to more appealing proportions.
Unfortunately, these improvements were not packaged together. That is, until now.
Citizen finally offers a Tsuyosa 60 37mm, placing all of the collection’s best attributes in a single watch. To be specific, it is a Tsuyosa 60 scaled down to 37mm, and not a Tsuyosa 37mm with a 60-hour power reserve.
The only issue is that Citizen’s ultimate affordable automatic all-purpose watch hits the market with only one color option.