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LVMH Watch Week Milan 2026: discover the new releases


LVMH Watch Week, this year taking place in Milan from 19 to 21 January, is the first opportunity to discover the watch trends for the year ahead. LVMH is presenting new timepieces from Zenith, TAG Heuer, Gérald Genta, Daniel Roth, and Louis Vuitton. The latter three brands, part of Le Fabrique du Temps (LVMH’s Geneva-based manufacture) exemplify its distinctive contemporary design and ambitious mechanical ethos.

Here are seven brand highlights that see LVMH Watch Week once again framing horology as micro-engineered statements shaped by culture, proportion and intent.

Bulgari Maglia Milanese Monete

watch

(Image credit: Bvlgari)

One of the highlights of Bulgari‘s novelties this week is the Maglia Milanese Monete in rose gold. This broad, woven milanaise mesh bracelet revisits the Monete collection from the mid Sixties. Just like its forebears, an ancient Roman coin from 198-297 AD takes centre stage, set in a central lid that covers the ‘secret’ watch, within an octagonal frame set with diamonds. The watch features a mother-of-pearl dial with twelve diamond indices, set into a square, sunray-patterned, engraved case that houses the Piccolissimo BVP 100 manual movement.

Hublot Classic Fusion All Black Camo

black watch

(Image credit: Hublot)

Hublot teams up once again with Yohji Yamamoto, unveiling their fourth joint creation: the Classic Fusion All Black Camo, produced in a limited run of 300 watches. A matte black ceramic case, juxtapose against a hybrid strap of fabric an rubber, brings a rich textuality to black. Rooted in Hublot’s All Black DNA and Yamamoto’s avant-garde mastery of form, the watch elevates black to an art form.

Gerald Genta Geneva Time Only

watch

(Image credit: Gerald Genta)

The soft contours of the Gerald Genta Minute Repeater, shown last year at Geneva Watch Days, quickly became one of our favourites, and with collectors clamouring for a more accessible version, Gerald Genta has delivered. With a version in white gold and another in 4N rose gold, the softly rounded cushion case is neither square nor circular, very different from Genta’s angular sports watches and flamboyant jump-hour creations. The graphite version has a monochrome, grained dial with a soft fumé appearance, with the choice of gold for the indices and hands adds a soft contrast. The Geneva Time Only is a wearable 38mm, and features a Zenith Elite movement, enabling a svelte 8.5mm profile.

Louis Vuitton Escale Tiger’s Eye



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