Gucci gives its iconic Horsebit motif a new chapter with a fine jewelry and watch collection spanning diamond-set necklaces, rings, bracelets, bangles, and timepieces.
For Gucci, the Horsebit has always been more than an equestrian reference. First sketched in an artisan’s notebook in the late 1940s, the emblem has since appeared across the House’s accessories, loafers, watches, and fine jewelry. Now, Gucci brings the motif into a new campaign for its latest Horsebit fine jewelry and watch collection.
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Gucci’s New Take On The Horsebit
The collection reworks the familiar Horsebit into a selection of fine jewelry pieces that balance its equestrian roots with a more sculptural approach. Necklaces include a yellow gold chain design and small and large pendant styles in yellow or white gold, each illuminated with diamonds. The Horsebit motif also takes shape in contrarié rings, crafted in yellow gold and set with diamonds.
For the wrist, the collection pairs a diamond-set yellow gold chain bracelet with sculptural bangles available in two sizes. One features diamond-set yellow gold, while another takes a more streamlined approach in yellow gold. Completing the selection is a Horsebit watch with a steel chain bracelet and a silver dial.
From Equestrian Motif To House Icon
The Horsebit’s story stretches back to the end of the 1940s, when the motif was first drawn by a Gucci artisan. By the 1950s, it had found its way onto the House’s accessories and iconic loafers, followed by bracelets and watches in the 1970s. The Gucci Horsebit fine jewelry collection officially debuted in 2004.
The latest collection adds another chapter to the emblem’s story, bringing its equestrian origins into a contemporary selection of jewelry and timepieces.
Explore more of the new Gucci Horsebit collection below.
Photos by Carlijn Jacobs, courtesy of Gucci
Frequently Asked Questions
The Gucci Horsebit is an equestrian-inspired motif that was first sketched by a Gucci artisan in the late 1940s. It began appearing on Gucci accessories and loafers in the 1950s before expanding to bracelets and watches in the 1970s.
The collection includes yellow gold chain necklaces, small and large pendant necklaces in yellow or white gold with diamonds, diamond-set yellow gold contrarié rings, a diamond-set chain bracelet, and sculptural bangles in two sizes.
Yes. The collection includes a Gucci Horsebit watch featuring a steel chain bracelet and a silver dial.
The Gucci Horsebit fine jewelry collection officially debuted in 2004, building on the Horsebit motif’s history across the House’s accessories, loafers, bracelets, and watches.
The collection draws from the Horsebit’s equestrian origins and Gucci’s heritage, reinterpreting the motif through contemporary jewelry and timepieces in yellow and white gold, diamonds, and steel.