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This Enthusiast Tool Watch Brand Shows Off a New Level of Elegance


Bell & Ross is technically a tool watch brand, but it operates in luxury territory.

Save for the occasional novelty, the French watchmaker sticks to its aeronautical roots, along with a hearty tangent into diving. But its designs are executed with such refinement that they come with luxurious prices.

Square stainless steel and rose gold wristwatch with brown dial and chronograph subdials.
The BR-05 S.T. Dupont is the most luxurious execution of the pilot’s chronograph yet.
Bell & Ross

Then there is the unapologetically elevated new BR-05 Chrono, sporting a two-tone 18-karat rose gold case with an absolutely stunning dial.

It comes in collaboration with S.T. Dupont, a storied French brand specializing in high-end lighters and cigar paraphernalia. The dial is a fitting tobacco brown color, embellished with a radiant sunburst finish.

Silver and rose gold wristwatch with a black dial and chronograph on a wrist wearing a camel coat.
The BR-05 has a 42mm stainless steel and 18-karat rose gold case with an integrated bracelet.
Bell & Ross

The BR-05 S.T. Dupont follows the chronograph’s standard blueprint, with the brand’s signature 42mm rounded-square case accented by exposed screws at each corner. A full crown guard is flanked by angled bumper-style chronograph pushers.

The case, topped with a satin-brushed 18-karat gold bezel insert, is lifted directly from the Gray Steel & Gold reference released in 2024.





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