Visit Hot Springs is continuing to win awards as Soak It Up 2.0, an update of the 2023 advertising campaign, earned a Platinum Hermes Creative Award from the Association of Marketing and Communications Professionals.
An international organization that administers and judges competitions for marketing and communication professionals, the AMCP awarded VHS a Hermes award in 2023 for the original Soak It Up campaign.
“The campaign includes video, photography and graphic design aimed at bringing ever-increasing numbers of visitors to Hot Springs and its environs,” a news release said.
Hermes Creative Awards “honor the messengers and creators of the information revolution,” according to the international Association of Marketing and Communications Professionals. “Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.”
VHS CEO Steve Arrison praised the marketing team for the city’s visitor and conventions bureau.
“I’m proud of our marketing team here at VHS and the way they work every day to make visitors, meeting planners and other aware of the fantastic menu of attractions, activities and businesses that Hot Springs has to offer. It’s great to see that our efforts are recognized by this international award,” he said in the release.
Bill Solleder, the marketing director for VHS, said his team is proud to once again be recognized for its work.
“We’re proud that our advertising and marketing efforts for our city have been recognized for their creativeness and effectiveness by the Hermes Awards,” he said in the release. “Working with our creative partners at CJRW, we believe that these programs, and others we use daily will continue to bring more and more visitors and their accompanying economic benefits to all of us in Hot Springs.”
According to the release, the Hermes Creative Awards are among “the oldest and largest creative competitions in the world” with winners ranging from individuals to Fortune 500 companies.
“Established in 1995, the Association of Marketing and Communications Professionals is one of the largest and oldest, third-party evaluators of creative work in the world. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors,” the release said.