For a team built around listening carefully and explaining things clearly, in plain language, it’s a milestone that means the world. But talk to anyone at Bower Home Finance, and they’ll tell you the award isn’t really the story; it’s a marker of something the business has been building for years: a way of working with customers that puts understanding ahead of selling.
“Bower Home Finance really does put the client at the centre of every discussion and decision. Working across the whole of the market, we are here to find the best solution for our clients, not fulfil a quota for referrals.”
Andrea Rozario, Chief Corporate Officer at Bower Home Finance
A Reputation Built Over Time, Not Overnight
Winning this award year after year is different from winning once. It means the standard of service isn’t down to one adviser having a good day; it’s consistent, repeatable, and a standard felt by customers across every stage of the process, from the first phone call through to completion and beyond.
That consistency is exactly why so many customers come back for later-life advice years after their first conversation with Bower Home Finance, and why so many of our clients are also referred to us by friends and family. Equity release and later-life lending decisions are rarely simple. They are personal, often emotional, and tied up with family, health, and long-term planning. That is why the team makes sure both partners in a couple understand the decision, not only the one who usually handles the money, so no one is left in the dark if circumstances change. Our clients have told us that feeling genuinely listened to, rather than sold to, is what stays with them.
From advisers who take the time to walk customers through their options at a pace that suits them, with no pressure to decide before they are ready and time to talk things over with family, to assistants who keep applications moving and pick up the phone quickly when they have a question, the whole business is set up around one goal: making sure customers feel supported. It’s a culture the leadership team has worked hard to build over the years, one they see as inseparable from the advice itself, and the reason the recognition keeps coming.
Part of what sets Bower Home Finance apart is the breadth of advice available under one roof, meaning the team can look at a customer’s whole financial picture rather than a single product in isolation. The firm’s services include:
- Lifetime mortgages: helping homeowners release equity from their property while keeping full ownership
- Equity release: tailored solutions for customers looking to unlock the value tied up in their home
- Residential mortgages: clear, practical guidance for home buyers and those moving home
- Bespoke mortgages: solutions built around more complex or unusual financial circumstances
- Wills and Lasting Powers of Attorney (LPAs): helping customers plan ahead and protect their wishes for the future
This range means Bower Home Finance can support customers not just at a single moment, but across the wider journey of later-life and family financial planning, often working with the same customers, and sometimes their families, over many years. Working this way, the team can also gently raise things a customer might not have thought to ask about, from protecting a partner to planning ahead with a Will or Lasting Power of Attorney. It also means customers only need to explain their circumstances once, rather than being passed between different specialists for each product they might need. Over time, that approach has turned one-off enquiries into long-term relationships and, the firm believes, is what keeps bringing the awards recognition back year after year.
For Bower Home Finance, this year’s award is the latest chapter in a longer story, but the team is clear that the real measure of success has always been the conversations happening every day with customers, not the trophies on the shelf. For anyone considering equity release, a lifetime mortgage, or wider financial and estate planning, Bower Home Finance’s award-winning team is on hand to help.
Find out more at www.bowerhomefinance.co.uk or contact Bower Home Finance on Customer.Services@BowerHomeFinance.co.uk.
Please be aware that equity release may involve a home reversion plan or a lifetime mortgage which is secured against your property. All features and risks are thoroughly explained in your free personalised illustration. Equity release requires paying off any existing mortgage. Any money released, plus accrued interest to be repaid upon death, or moving into long-term care. Equity release will reduce the value of your estate and your entitlement to means-tested benefits now or in the future, and impact long-term care funding.
Bower Home Finance is a trading style of Bower Retirement Limited and is authorised and regulated by the Financial Conduct Authority. FCA registered number 451607. Company registered in England and Wales No. 5788110. Registered office: Ongar Business Centre, The Gables, Fyfield Road, Ongar, CM5 0GA.