SINGAPORE – Singapore-founded Ohmyhome Ltd has sold its core property-related businesses and will now focus entirely on digital marketing. The property businesses will continue operating under private ownership, with no change to its leadership under sisters Race and Rhonda Wong.
In June 18 filings lodged with the US Securities and Exchange Commission, the Nasdaq-listed company said it had sold its wholly owned subsidiary, Ohmyhome (BVI) to Sterling Oat, a privately held company controlled by the sisters, for US$1 (S$1.30).
Ohmyhome (BVI) is the holding company of Ohmyhome Singapore and its subsidiaries, which are engaged in providing real estate brokerage and property-related services in Singapore and Malaysia.
These services include property brokerage, property management, renovation and home improvement services, mortgage referrals, legal referrals and other ancillary property-related services.
Ohmyhome Ltd said it decided to dispose of its subsidiary after evaluating its declining revenue and continuing operating losses.
It added that the purchase price of US$1 was determined based on the negative net asset position of Ohmyhome (BVI). As at March 31, the subsidiary’s liabilities exceeded its assets by US$14.77 million, the filings showed.
Disclosures by Ohmyhome Ltd also showed that the sale came after it had unconditionally waived $19 million in debt owed to it by the subsidiary.
The company’s board said the debt waiver was in the best interests of the company and meant to strengthen Ohmyhome (BVI)’s financial position.
Following the sale, Ohmyhome Ltd will no longer operate any real estate brokerage or property-related businesses. Instead, it will focus on digital marketing services, including digital marketing strategy, content creation, online advertising campaigns and performance monitoring.
No further information was provided on the new ownership structure, or whether Singapore customers were adequately informed of the restructuring.
When contacted, Rhonda Wong, chief executive of Ohmyhome’s operations in Singapore and Malaysia, noted that the property businesses continue to operate as usual, and that its Ohmyhome app and website, property agents, and renovation and property management business are still operating and clinching new deals.
Wong noted that she and her sister Race, who are co-founders of Ohmyhome, will continue to lead the property businesses. There will be no retrenchments, she added.
Ohmyhome co-founders Race Wong (left) and Rhonda Wong.
PHOTO: SINGAPORE WOMEN’S WEEKLY
In a statement issued on June 26, Ohmyhome described the transaction as a corporate restructuring to privatise its core property business, saying the move separates its regional property platform from the US-listed entity to give it greater flexibility to focus on long-term growth in Singapore.
The company added that the restructuring would not affect customers, employees or business partners, and that there would be no changes to its day-to-day operations, service offerings or strategic direction.
The move marks a significant strategic shift for the company, which was founded as an online property agency in Singapore in 2016 by Rhonda and Race.
The pair listed Ohmyhome on the US Nasdaq board in March 2023, raising US$15.1 million mainly to expand the business into Thailand, the Philippines, Indonesia and Vietnam, and repay loans.
The company’s shares, which were priced at US$4 during its initial public offering, fell sharply soon after trading. In March 2025, Ohmyhome Ltd announced a reverse stock split of its shares to consolidate every 10 existing shares into one new share.
The move was aimed at lifting Ohmyhome Ltd’s share price to meet Nasdaq’s minimum US$1 bid price requirement for listed companies, and reduced the number of outstanding Ohmyhome Ltd shares from about 24 million to 2.4 million.
The shares closed at 64 US cents on June 25.