A new partnership will equip LJ Hooker agents and property managers to help landlords and home owners explore the potential of secondary dwellings to generate rental income and maximise land use.
As residential property growth softens nationwide, LJ Hooker has partnered with OHOME, a factory-built housing provider specialising in secondary dwellings for suitable residential properties.
You’re out of free articles for this month
For real estate agents and property managers, the network said the partnership will create a new value add conversation with landlords and homeowners.
It said property professionals will advise clients not only on a property’s current value, but also on whether underused land could accommodate a secondary dwelling to generate rental income or provide additional space for family.
This comes has as more owner have been encouraged to think about second dwellings to grow yield and become positively geared, while giving landlords a point of difference in the market.
Under the new partnership, LJ Hooker will be the exclusive distributor of OHOME, initially rolling out the offering across Sydney before expanding nationally in stages.
LJ Hooker chief executive officer Christine Mikhael said the partnership reflected the brand’s commitment to innovation and practical solutions to address Australia’s housing supply challenges.
“Through our exclusive partnership with OHOME, our agents can help property owners understand whether underused land could support a second home, create rental income and contribute to much-needed supply in their community,” Mikhael said.
Additionally, she said the partnership would give the network’s 390 offices access to new business opportunities and resources to engage clients, build relationships and drive growth.
“This is not simply a product conversation. It is about helping clients unlock more value and possibility from suitable property they already own.”
Similarly, LJ Hooker Lifestyle Group director Hunter Maxwell said OHOME will help agents engage long-term landlords in broader discussions about unlocking their property’s potential through additional dwellings.
“I can see this creating genuine opportunities for agents and property managers to add value for clients, strengthen relationships, grow rent rolls and potentially generate future sales,” Maxwell said.
“It’s a genuine point of difference for us, and just as importantly, it offers a practical way to add homes in the communities our offices serve.”
The network said OHOME offers factory-built homes in various sizes and layouts, with a fully furnished and equipped two-bedroom, 60-square-metre dwelling expected to cost around $250,000.
The company will also assesse zoning, lot size, planning requirements and site access to help agents and owners determine whether a property is suitable for a secondary dwelling.
According to LJ Hooker and OHOME chair L. Janusz Hooker unused backyards could help address Australia’s housing shortage, provided owners have access to suitable housing, finance and planning advice.
“LJ Hooker agents know their local streets, understand their communities and speak with owners every day. That makes the network a natural and influential distribution partner for OHOME.
“As the network approaches its centenary, this exclusive partnership carries that idea into the next 100 years by using modern manufacturing, technology and our scale to help create more homes where people already want to live,” Hooker concluded.