Bradford residents are among the UK’s most enthusiastic precious metals investors, according to a new study.
The city ranked eighth in the UK for interest in gold and silver investment, with 979 searches per 100,000 people, according to data from The Gold Bullion Company.
A spokesperson said: “Gold and silver prices hit record highs in 2025 and into the beginning of 2026, so it’s easy to understand why searches for investment in precious metals have increased by 100 per cent in the past year.
“Investors turn to precious metals to protect and diversify their portfolios for several reasons.
“Gold is a safe-haven asset, meaning that it tends to perform well during geopolitical events and economic downturns.
“Gold is also a traditional hedge against inflation as it maintains purchasing power when fiat currency values drop.”
The study, based on Google search data from August 2025 to September 2026, highlighted a nationwide 100 per cent rise in searches for “buy gold” as investors seek stability amid global conflicts and economic uncertainty.
London topped the list with 1,923 searches per 100,000 people, followed by Leeds and Edinburgh.
Other cities in the top 10 included Liverpool, Birmingham, Glasgow, Bristol, Newcastle, and Leicester.