After a year of increasingly visible appearances in Bvlgari jewelry and watches, actor Hudson Williams has formally joined the Roman maison as its newest brand ambassador
Bvlgari has made official a relationship that has been increasingly difficult to miss. On October 7, the Roman maison announced actor Hudson Williams as its newest brand ambassador, formalizing an association that has already taken him from major red carpets to fashion events throughout 2026.
For the announcement portraits, Williams wears a Bvlgari Bvlgari Yellow Gold watch, accompanied by a B.zero1 Gold & Steel ring and a selection of yellow-gold Tubogas jewelry, including a bracelet, necklace and hoop earrings. The watch brings a particularly interesting sense of history to the pairing. Originally designed by Gérald Genta in 1977, its bezel was inspired by ancient Roman coins bearing an emperor’s name, giving a distinctly contemporary actor a direct connection to one of Bvlgari’s enduring design signatures.
It is a fitting introduction to an ambassador whose relationship with the maison has been building in plain sight. At the 83rd Golden Globe Awards, Williams arrived in a selection of Bvlgari Serpenti and B.zero1 pieces, including a yellow-gold Serpenti necklace accented with onyx and diamonds and a Serpenti Tubogas Infinity timepiece in rose gold. He followed that with another considered mix of jewelry at the 2026 Oscars, including a Serpenti Tubogas watch, a High Jewellery Serpenti brooch and an assortment of B.zero1 pieces in white gold.
At the 83rd annual Golden Globe Awards
At the 51st Toronto International Film Festival (TIFF 2026)
By the Met Gala in May, the scale had increased. Williams wore an Eden Collection high-jewelry necklace featuring an intricate arrangement of fancy-cut and marquise-cut diamonds. The piece had previously appeared on Miranda Kerr and Bvlgari ambassador Zendaya, adding another layer of fashion-world provenance to an already striking look.
These appearances point to something larger than a series of well-chosen accessories. Men’s red-carpet dressing has become considerably less bound by the old grammar of formalwear, with watches and jewelry increasingly serving as primary expressions of personality. For a younger generation of actors, a necklace, brooch or stack of rings can carry as much visual intent as the suit itself.
Williams has been particularly willing to explore that territory. His association with Bvlgari extended beyond red carpets this year, including appearances supporting the maison’s revamped Gold & Steel collection and at the unveiling of its “auruBOROS – Urban Memory and Collective Dream” public art installation during New York Fashion Week. In September, he continued the association at the Toronto International Film Festival, where he wore Serpenti pieces while promoting “Yaga,” the upcoming supernatural thriller from Crave. For audiences who know Williams primarily through “Heated Rivalry,” the progression offers another dimension to an actor whose profile has been rising rapidly.
Now, that relationship has an official title. “I’ve always been drawn to people and ideas that feel bold, original and unafraid to be themselves,” Williams says. “That’s what I love about Bvlgari, there’s such a strong sense of individuality and creativity in everything. I’m excited to join the Bvlgari family and see what we can create together.”
For Bvlgari, the appointment brings an emerging screen presence into a house whose visual vocabulary has always embraced confidence over restraint. For Williams, it formalizes a partnership that has already become part of his evolving style language. Whatever comes next, the groundwork has already been laid in gold, gemstones and a willingness to wear them without apology.
