Digital assets payment infrastructure provider Lydian has launched the Lydian Card, a co-branded Visa Platinum card issued in partnership with Rain. Backed by major players including Tether and Cantor Fitzgerald, the move signals another major step toward mainstream crypto adoption.
The card, powered by the global network of Visa, allows users to spend more than 300 supported digital assets — including stablecoins and leading cryptocurrencies — at over 150 million merchants worldwide.
Available as both a physical and instant-issue virtual card, the Lydian Card is designed to make spending digital assets as simple as using a traditional debit or credit card.
Turning Crypto Into Everyday Spending Power
The Lydian Card can be used anywhere Visa is accepted, whether in-store, online, or on the go. Users can manage balances, fund accounts, and track transactions through a dedicated app or online dashboard.
By supporting a wide range of digital assets, the card removes one of the biggest barriers to crypto adoption: real-world usability.
Instead of manually converting tokens or navigating exchanges, users can now directly spend their digital holdings on everyday purchases — from coffee to subscriptions.
Crypto Payments Surge as Adoption Accelerates
The launch comes amid rapid growth in crypto card usage globally. Since early 2023, monthly payment volumes have surged from $100 million to over $1.5 billion, highlighting a dramatic shift in consumer behaviour.
Industry research also suggests crypto cards could expand spending access by 66%, as users increasingly move from holding digital assets to actively using them.
This shift positions products like the Lydian Card at the centre of a growing “spendable crypto” economy.
Powered by Rain’s Stablecoin Infrastructure
The Lydian Card is issued and powered by Rain, whose technology enables seamless on-chain card issuance and payment processing.
Rain’s infrastructure connects wallets, cards, onramps, and offramps, allowing users to spend digital assets without requiring merchants to change how they accept payments.
Over the past year, Rain has seen explosive growth — including a 30x increase in scale, a $250 million Series C funding round, and a valuation of $1.95 billion, bringing total funding to $338 million.
More about Rain’s technology can be found here:https://www.rain.xyz
Leadership Commentary: Making Crypto Practical
Carl Grimstad, CEO of Lydian, said the launch removes long-standing friction in crypto usability:
“Digital asset holders have long struggled to use their funds in everyday life… The Lydian Card turns this all on its head.”
He added that combining Visa’s global network with Rain’s infrastructure enables a seamless transition from digital ownership to everyday spending.
Meanwhile, Farooq Malik, CEO and co-founder of Rain, highlighted the importance of usability in driving adoption:
“Mainstream adoption only happens if spending them in the real-world is actually easy to do.”
What This Means for the Future of Crypto Payments
The introduction of the Lydian Card reflects a broader industry trend: crypto is moving from speculative investment to practical financial utility.
With established payment networks like Visa integrating with digital asset infrastructure providers, the line between traditional finance and blockchain-based systems continues to blur.
As adoption accelerates, products like the Lydian Card could play a key role in shaping how consumers interact with digital money in everyday life.